We only use products we feel confident about and trust.


Manufactured in the UK, this is a range providing the best possible care for your hair, and our planet. We believe in fusing nature with science to create formulas that deliver, while reducing our environmental footprint and banishing beauty stereotypes. It’s a philosophy we hold true, and lives within our name which stands for Free From | Original | Real. This means we can proudly say that we are 100% vegan, cruelty-free, gluten free and formulated without the use of parabens, sulphates, mineral oil and synthetic fragrances. FFØR is on PETA’S Beauty Without Bunnies list, a mark of excellence that recognises FFØR’s efforts to ensure all products within the range are cruelty-free and 100% vegan. Such a prestigious certification brings FFØR closer to realising its ambition as a brand that champions ethical values without compromising results, now recognised by the figurehead of the animal rights movement.

Our mission is clear – champion sustainability and change behaviour within the professional haircare industry without compromising creativity, innovation and exceptional hair. All while living by our ethos.

If you believe that our wonderful planet deserves to be saved and respected and you choose to reduce your impact by making responsible purchases // if you want to detoxify yourself from chemical agents full of aggressive, toxic substances by choosing products rich in organic, biodynamic ingredients // if you want to be seduced by sublime blends of essential oils, Phyto-proteins and nourishing butters // if you prefer glass, precious, pure, infinitely reusable and recyclable over polluting, disposable plastic // if you are looking for a brand with a human face that purchases over fair trade networks and develops eco-sustainable projects // if what you’re looking for is quality, consistency, transparency and enthusiasm, welcome to the world of Organic Way sustainable luxury.

O Way

Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn’t just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant. Available from hair preperation treatments, hair care and finishing products.